Artworks

Brand Taxonomy

Brand Taxonomy

 

A series of works on scientific specimens.Taxonomies are classification systems that organize the world around us. One well known taxonomy is the Animal Kingdom, named for its 18th century creator Carl Linnaeus. This Linnaean Taxonomy structures living organisms into the hierarchical categories of Kingdom, Phylum, Class, Order, Genus and Species. Similar structures are used to organize available products in a way that customers can find what they want in the least clicks possible. This project depicts animals as consumer goods and reflects on the current issues on loss of biodiversity.

Civilization

Civilization

 

A series of works on skulls, bones and panels depicting the rituals and remains of a fictional civilization, in which consumerism has become a religion.

Human nature

Human nature

 

A series of works on paper featuring portraits of domesticated animals, bred for their meat or dairy.

The series depict a dystopian view on wildlife left after overconsumerism and overpopulation.

Some species of livestock no longer occur in their original, non-domesticated, free-living form, and are totally dependent on humans for their continued existence.

Grocery store

Grocery store

 

A series of works on scientific specimens depicting the supermarket environment as a contemporary "Wunderkammer", a place where collections of animals and plants can be found, and where the human species gather and hunt.

Spontaneous generation

Spontaneous generation

 

A series of works on panel depicting surreal compositions of natural history, with reference to the hypothetical process by which living organisms would develop from nonliving material.

Animal iconography, seven sins

Animal iconography, seven sins

 

A series of works on skulls and skeletons, commenting on society's ills using anthropology and brand name culture imagery with reference to the seven deadly sins. Originally intended to provoke awareness to a largely illiterate population.

Industrial evolution

Industrial evolution

 

A series of works on panel depicting a surreal view on the influence of global branding and mass consumerism. The titles of the works refer to a science that searches for animals that are considered extinct, or which appear in myths and legends. Nowadays, people know more brands and logo's than animal or plant species.

Wildlife - still life

Wildlife - still life

 

A series of works on panel and ivory, depicting the animal as a product.

Adapted nature

Adapted nature

 

A series of works on panel depicting evolving nature adapting to human domination.

Consumer's paradise

Consumer's paradise

 

A series of works on canvas and paper from a consumer point of view, showing shop shelves, a scrap yard, amusement parks and a fast food restaurant.

Installation views

Installation views

 

Pictures from installations of works at selected exhibitions.