Brand Taxonomy

A series of works on scientific specimens.Taxonomies are classification systems that organize the world around us. One well known taxonomy is the Animal Kingdom, named for its 18th century creator Carl Linnaeus. This Linnaean Taxonomy structures living organisms into the hierarchical categories of Kingdom, Phylum, Class, Order, Genus and Species. Similar structures are used to organize available products in a way that customers can find what they want in the least clicks possible. This project depicts animals as consumer goods and reflects on the current issues on loss of biodiversity.

  • Shark
  • Pig
  • Bat
  • Mollusc
  • Scorpion
  • Snake
  • Sheep