Human nature

Beltsville Small White

Beltsville Small White

Development for the Small White began in the 1930s in response to market research that said consumers wanted a turkey of small to medium size with no dark pinfeathers and more white meat. Since the Beltsville Small White was explicitly developed for smaller households, its size could not fulfill the shift in consumer demand for larger turkeys; precisely the demand of commercial food processors and restaurants in need of larger breasted turkeys. By the 1970's, it had nearly disappeared, with larger turkeys rising to prominence to meet consumer needs. Beltsville Small Whites are extremely rare today.

 

Acrylic on a paper bag (McDonalds's USA, undated), 29 x 15 cm, 2022